Privacy, for shoppers.

Clarisell is operated from 199C Transport Nagar, Prayagraj, Uttar Pradesh, India. In this policy, “we” means Clarisell, “the store” means the shop whose website you are on, and “you” means the shopper using the stylist.

The store sells to you, not us. Your account with the store, your orders, payment and delivery are covered by the store’s own privacy policy. This page covers the stylist chat only.

Only what the stylist needs to recommend things to you:

• Your conversation. What you type, the stylist’s replies, the answers you tap, the products it showed you, and the ones you opened or added to your cart.
• Your profile, if you fill one in. The details the store’s profile asks for. Depending on what the store sells, that can include your age, gender, height, weight, hair, skin or fit concerns, allergies, sizes, and the styles and colours you like. You choose what to fill in, and you can edit it.
• What we work out from your chats. Your tastes over time: colours, occasions and styles you lean towards, things you dislike, your usual budget, and how you like to shop, for example whether you want more reassurance or prefer to decide quickly. These are saved only after you agree to this policy, and used only to rank what the stylist shows you.
• If you are signed in to the store. Your customer number with the store. Once you agree to this policy, also the name, email and phone number the store already holds for you, so your profile follows you across devices.
• If you are not signed in. A random ID kept in your browser. It does not identify you.

You can send the stylist two kinds of photo.

• A photo in the chat, such as an outfit you like or a screenshot. An AI model reads it to find similar pieces in the store.
• Profile photos, a full-body photo or a selfie, if the store asks for them. An AI model reads them for things that affect what suits you, such as body shape, proportions, shoulder line, face shape, skin colour and undertone, and hair colour.

We do not keep the photo. It is read once and thrown away. Only what was read from it is saved, as words like “warm undertone” or “pear shape”, and profile values are saved only after you agree to this policy. To keep things fair for everyone, the number of photos you can send each day, week and month is limited.

Only send photos of yourself, or of someone who has said you may.

The stylist never needs your phone number, email address, card number or any government ID. If you type one into the chat, we remove it automatically before the message is stored or sent to an AI model. That filter matches the usual formats, not every possible one, so please leave them out entirely.

The first time you open the stylist while signed in, it asks you to agree to this policy. Selecting Agree & Continue lets us save your profile, what we learn from photos, and your contact details from the store.

Selecting Ask me later means none of those are saved, and neither is anything the stylist works out about your tastes. You can still chat and get recommendations: within a conversation, the stylist uses what you tell it there.

You can withdraw your consent at any time by writing to hello@clarisell.com. Withdrawing does not undo what was lawfully done before.

If you are under 18, a parent or guardian should agree to this policy on your behalf before you use the stylist.

• To recommend products from the store’s catalogue.
• To remember your answers so you are not asked the same thing twice, and to let you come back to a past conversation.
• To show the store how the stylist is doing: what shoppers asked for, what they were shown, and which conversations led to a cart or an order. When you add something to your cart from the stylist, the cart carries a tag so the store can see the order came from it.
• To improve the stylist and the AI models behind it, including by training them on past conversations.

We do not sell your data, we do not use it for advertising, and we do not publish it.

• The store you are shopping with. It sees summaries of how the stylist is doing, such as what shoppers asked for and how many conversations led to a cart. Conversations on its site are held by the store and us together. Other stores using Clarisell cannot see your data; each store’s data is kept separate.
• The companies that run the service for us. Cloud hosting, our database, and the AI model providers that read your messages and photos to write replies. They process it only to provide their service to us.
• Authorities, where the law requires it.

Our database is in the United States, and some of our AI providers run outside India. Your data may therefore be processed outside India. It is sent over encrypted connections.

• Conversations. We keep your conversations to improve the stylist, as described above. Your chat history shows your last 10, and you can archive up to 15 more to keep them there. When you delete a conversation it disappears from your history; we may keep a copy.
• Profiles. Until you delete the profile. Deleting a profile removes it and its conversations from your view; we may keep a copy of those conversations.
• If you are not signed in. The chat window forgets your conversation when you close the tab. We keep it on our side, tied only to the random ID in your browser.
• Photos. Not kept at all, as above.

To have everything we hold about you deleted, including what we learned from your chats, write to hello@clarisell.com.

Under India’s Digital Personal Data Protection Act, 2023, you can ask us for a summary of the personal data we hold about you, ask us to correct or delete it, withdraw your consent, and name someone to act for you if you die or cannot act yourself. You can edit most of your profile directly in the stylist. For everything else, write to hello@clarisell.com. We will verify that the request comes from you before acting on it.

If you are not satisfied with our answer, you can complain to the Data Protection Board of India.

The chat window keeps your conversation and a random ID in your browser’s storage, so the chat stays open as you move between pages. We use no advertising or tracking cookies.

The stylist is a language model. It can be wrong. Check sizes, prices, materials and delivery details on the product page and with the store before you buy.

We may update this policy. The current version is always on this page, with the date it changed.

Questions, requests and complaints about your data go to hello@clarisell.com, or by post to 199C Transport Nagar, Prayagraj, Uttar Pradesh, India.